Project objective: Refresh Kid Cuisine VisID in a stagnating category and introduce an interactive element to the pack. With BLIPPAR, we developed a series of AR games that were ultimately integrated within an all-new design system and branding. These changes increased the sales 40% within merely 6 weeks of implementation in market.
Brand VisID, Art direction & Design: Katia Ivanova
AR game development: BLIPPAR Agency
