Challenge
McDonald's aimed to leverage its cultural icon status built on nostalgic imagery and characters to create tangible experiences beyond the menu. The goal was to transform brand equity into collectible experiences, new revenue streams, and cultural relevance through immersive pop-ups and merchandise that resonated across all demographics.
Solution
I contributed to the design strategy for flagship pop-up and merchandise activations, translating the "Golden Arches" and signature palette into interactive environments and retail opportunities. This approach focused on allowing fans to physically engage with the brand's visual language and beloved characters through experiential design.
Results
While my pitch served as the catalyst, a broader team and partner agencies executed the final concept. The resulting strategy generated significant buzz and shareable moments, extending the brand's reach well beyond the initial activation.
Solution
I contributed to the design strategy for flagship pop-up and merchandise activations, translating the "Golden Arches" and signature palette into interactive environments and retail opportunities. This approach focused on allowing fans to physically engage with the brand's visual language and beloved characters through experiential design.
Results
While my pitch served as the catalyst, a broader team and partner agencies executed the final concept. The resulting strategy generated significant buzz and shareable moments, extending the brand's reach well beyond the initial activation.
